Hyundai Motor India on Tuesday has announced 20 Years Celebration offer exclusively for Central Government Employees. The customers will get a benefit of Rs 7,000 on Grand i10 and Xcent and Rs 5,000 on i10 and Eon in addition to the existing promotional offers. The Central Government Employees are significant prospective customers for Hyundai across urban and rural India.
Rakesh Srivastava, Senior Vice President, Sales & Marketing, HMIL, said, "Pride of India celebration offer is especially for the Central Government Employees who value Hyundai as a tried and trusted brand with very strong customer affinity. With this initiative, Hyundai aspires to increase its engagement towards becoming the lifetime partners of Central Government Employees."
This promotional offer will be supported by Hyundai Motor India's large sales and service network in the country with 449 dealers to support the sales and 1163 Service Points to fulfill service requirements of customers. The pre-owned certified car dealerships of Hyundai Motor India, 'H-Promise' has a wide presence of 386 dealerships across India.
The company recently conducted 'Mega Experience Hyundai Program' which will let Hyundai customers to experience the services and product. It will provide free 18 point check-up conducted at locations like, malls, residential societies, parking lots and petrol pumps.
With an eye on Seventh Pay Commission report implementation, more companies are likely to come out with offers. In 2008, after the Sixth Pay Commission hiked the salaries of government employees, passenger car volumes grew 18% annually between fiscal 2008 and fiscal 2011. Maruti's sales to government employees rose to 15% from 2% during that period.